"If you’re scaling up quickly as a business and seeing a lot of gaps in communication between departments that either cause conflict or impact the speed and quality of decision making, then it’s probably time to start thinking about building a centralized change management process which is nothing but a COE."

Insight from Salesforce thought-leaders

"Salesforce user adoption hinges upon quality data that can be trusted for both daily operational and long-term strategic needs."

Senior Director, Salesforce Platform

"Finding the right COE fit for the shape and agility of the organization you are in is critical to building something that can be successful."

Manager of Business Systems, SnackNation

"Building a Salesforce COE is not always easy, but it is worthwhile. After all, what’s the point in investing in a plane if nobody knows how to fly it properly?"

Director of CRM, Zip Recruiter

This report includes

Q&A with Jay Prasad, Director of Business Applications, ServiceTitan

4 common mistakes that Salesforce COE leaders can make

Top tips from Salesforce COE leaders
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